The role and implementation process of anti-counterfeiting codes

31 Jul.,2025

One item, one code anti-counterfeiting code, which means each product has an independent identification code that can be scanned to verify authenticity, effectively combat counterfeit products, protect consumer rights, and enhance brand reputation.

 

One item, one code anti-counterfeiting code, which means each product has an independent identification code that can be scanned to verify authenticity, effectively combat counterfeit products, protect consumer rights, and enhance brand reputation.

1. Assign code
In product production, enterprises choose coding methods based on their needs.
The common coding methods are: labeling, packaging coding, and card placement.
When there is severe smuggling and diverse packaging, enterprises can carry out production line transformation and assign codes through labeling and labeling. Simply scan the box code or stack code to complete the logistics operation of the entire set of associated products.

2. Association
Through the one item one code system, the relevant information of the product needs to be associated with the anti-counterfeiting code. Including product information and brand/company introduction.
These information can be in the form of graphics and text, or in the form of videos, all of which need to be recorded in the system backend and displayed to consumers.

3. Tracking
After the product enters the market circulation, through this anti-counterfeiting code, enterprises can achieve precise tracking and monitoring of the direction of product circulation.
During the product in/out stage, the manufacturer's warehouse scans the QR code on each product packaging, selects the corresponding receiving distributor/store, and locates the sales scope of the product. When consumers scan the code to query, they perform sales scope positioning matching.
Managers can fully utilize the functions of the system backend to monitor and track the real-time flow direction of products.

4. Search
For consumers, after purchasing a product, the authenticity of the product is verified through the anti-counterfeiting code on the product, ensuring that the purchased product is genuine and increasing the sense of peace of mind when shopping.
After purchasing the product, it is generally necessary to tear or scrape open the label for scanning.
The scanning frequency of each anti-counterfeiting code will be recorded by the system, so once the anti-counterfeiting code is scanned, it will immediately display words such as' Beware of Counterfeiting '.
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In short, for consumers, anti-counterfeiting codes are simple and effective in helping them understand the detailed information of products and verify their authenticity, ensuring that what they purchase is genuine and enjoying a more reassuring shopping experience.