These types of printing processes can be discussed at length, but the important things to understand from a buyer’s point of view is that:
Gravure printing is a newer technology. The colors are more vibrant and it has the ability to do very thin lines, vignettes and silhouettes which flexo cannot do well or at all.
Flexo is an older technology. The colors tend to be more washed out and less vibrant.
In a nutshell, Gravure printing has slower turnarounds and higher quality, while flexo is generally quicker but with average quality.
So, when comparing vendors, the differences in the printing processes is important to understand.
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