Sticky Rice, Stronger Ties: Kuxiang's Dragon Boat Fest

To honor Chinese tradition and strengthen team cohesion, Kuxiang organized a hands-on zongzi wrapping activity ahead of the Dragon Boat Festival. Employees bonded over the festive event, taking home handmade zongzi to share with their families. The activity highlighted the company’s commitment to cultural heritage and employee well-being, fostering a stronger sense of belonging.

 

Summary: To honor Chinese tradition and strengthen team cohesion, Kuxiang organized a hands-on zongzi wrapping activity ahead of the Dragon Boat Festival. Employees bonded over the festive event, taking home handmade zongzi to share with their families. The activity highlighted the company’s commitment to cultural heritage and employee well-being, fostering a stronger sense of belonging.

 

 

The Dragon Boat Festival, also known as Duanwu Festival, is one of China’s four major traditional holidays, with a history spanning over 2,000 years. Originating as a tribute to the patriotic poet Qu Yuan, it has evolved into a vibrant celebration featuring dragon boat races, hanging mugwort leaves, wearing aromatic sachets, and, most famously, eating zongzi—a symbolic delicacy of the festival.

 

 

Traditional savory zongzi are made with glutinous rice, stuffed with marinated pork belly, salted egg yolk, mushrooms, and peanuts, offering a rich, flavorful bite. In recent years, innovative variations have emerged, catering to diverse tastes—from sweet red bean paste and honey date fillings to modern twists like chocolate and ice-skin zongzi, broadening their global appeal.

 

 

Kuxiang embraces corporate social responsibility by preserving cultural traditions and nurturing employee engagement. The company’s GM emphasized, “Our success relies on our team’s dedication. Celebrating festivals together isn’t just about tradition—it’s about creating a workplace that feels like family, no matter how busy we are.”

Beyond the Dragon Boat Festival, Kuxiang ensures year-round cultural engagement: mooncake gifting during the Mid-Autumn Festival, reunion banquets for Chinese New Year, and lantern riddle games for Yuanxiao Festival. These initiatives reflect the company’s people-first philosophy and inclusive culture.

 

 

Looking ahead, Kuxiang remains committed to building a warm, values-driven workplace. By blending efficiency with empathy, the company aims to boost morale, honor heritage, and drive collective growth—proving that a thriving business starts with a connected team.

 

Media Contact:

Candy

Sales Representative

Tel: +86 189-2313-4579

Email: fskuxiang@163.com