The core function of one item, one code anti-counterfeiting code
The core function of one item, one code anti-counterfeiting code
Anti counterfeiting traceability: By using a unique identification code, counterfeit products are eliminated and consumer rights are protected.
Brand Protection: Enhance brand reputation and reduce market losses caused by counterfeit goods.
Data precipitation: Record product lifecycle data to provide support for marketing and channel management.
Consumer interaction: After scanning the code, users can be redirected to the brand's official website, promotional activities, or membership system to enhance user stickiness.
One item, one code anti-counterfeiting implementation process
1. Coding stage
Generate a unique anti-counterfeiting code for each product and ensure it is linked to the product.
✅ Labeling: Paste labels with anti-counterfeiting codes (such as QR codes, barcodes) on product packaging.
✅ Packaging coding: Printing anti-counterfeiting codes directly on packaging (such as drug boxes, bottle bodies) through laser engraving, inkjet printers, etc.
✅ Card placement: Print the anti-counterfeiting code on the card and put it into the packaging along with the product (such as a liquor anti-counterfeiting card).
⚠ Special scenario: For products with diverse packaging or severe smuggling, the association between box codes, stack codes, and single item codes is achieved through production line transformation. For example, scanning the box code can automatically associate all items inside the box, simplifying logistics operations.
2. Association stage
Bind the anti-counterfeiting code with product information and brand information, and establish a digital archive.
✅ Operation process: Information input: Enter basic information such as product name, specifications, production date, batch number, etc. in the anti-counterfeiting system.
✅ Content extension: Supports multimedia content such as graphics and text (such as product manuals, certification certificates), videos (such as brand promotional videos), etc.
✅ Data storage: All information is stored in the system backend, and consumers can view it in real-time after scanning the code.
3. Tracking phase
Realize full traceability of the product process, monitor channel flow, and prevent counterfeit goods.
✅ Operation process: Warehouse scanning: Scan the anti-counterfeiting code when the product is stored, record the warehouse location and storage time.
✅ Outbound binding: Scan the anti-counterfeiting code and associate it with dealer/store information when outbound, clarifying the sales scope.
✅ Consumer verification: When consumers scan the code, the system automatically matches the sales scope. If any abnormalities are found (such as products sold in region A being sold in region B), a counterfeit warning can be triggered.
⚠ Real time monitoring: Managers can view product flow maps, inventory distribution, and other data through the backend.
⚠ Abnormal alarm: Warn of risks such as smuggling and unsold goods, and adjust channel strategies in a timely manner.
4. Query stage
Provide consumers with a convenient authentication portal to enhance their shopping experience.
✅ Scan code verification: Consumers tear or scrape open the label and scan the anti-counterfeiting code through their mobile phone.
✅ First scan: Display "Authentic verification passed" and product details.
✅ Repeat scanning: prompt 'This anti-counterfeiting code has been queried, beware of counterfeiting'.